Google Page Rank Patent by Keyword Importance Wordle Visual

Google Bing Yahoo Yandex WANT Schema Tags for Search!

Google, Bing, Yahoo & Yandex Want Schema Tags for Search!
Do you use Schema microdata on your websites?

What is Schema.org?

This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. So, in the spirit of sitemaps.org, search engines have come together to provide a shared collection of schemas that webmasters can use.

We invite you to get started!

View our blog at blog.schema.org.

Do You Have Google TV? I didn't think so...

Google Trifecta for your Website Webinar Audio/Transcript

Google Trifecta for your Website Webinar Audio/Transcript

8 Essential Free Webmaster Tools from Google

8 Essential Free Webmaster Tools from Google

Google Webmaster Help Forum
Essential Webmaster Tool #1
Have questions or feedback on our guide? Let us know

Google Webmaster Central Blog
Essential Webmaster Tool #2
Frequent posts by Googlers on how to improve your website.

Google Webmaster Help Center
Essential Webmaster Tool #3
Filled with in-depth documentation on webmaster-related issues.

Google Webmaster Tools
Essential Webmaster Tool #4
Optimize how Google interacts with your website.

Google Webmaster Guidelines
Essential Webmaster Tool #5
Design, content, technical, and quality guidelines from Google.

Google Analytics
Essential Webmaster Tool #6
Find the source of your visitors, what they're viewing, and benchmark
changes.

Google Website Optimizer
Essential Webmaster Tool #7
Run experiments on your pages to see what will work and what won't.

Tips on Hiring an SEO
Essential Webmaster Tool #8
If you don't want to go at it alone, these tips should help you choose
an SEO company.

SEO Basics Checklist from Google

SEO Basics Checklist from Google
Complete Google Guidelines

1. Create unique, accurate page titles.
2. Make use of the "description" meta tag.
3. Improving Site Structure.
4. Improve the structure of your URLs.
5. Make your site easier to navigate.
6. Optimizing Content.
7. Offer quality content and services.
8. Write better anchor text.
9. Optimize your use of images.
10. Use heading tags appropriately.
11. Dealing with Crawlers.
12. Make effective use of robots.txt.
13. Be aware of rel="nofollow" for links.
14. SEO for Mobile Phones.
15. Notify Google of mobile sites.
16. Guide mobile users accurately.
17. Promotions and Analysis.
18. Promote your website in the right ways.
19. Make use of free webmaster tools.

Search Engine Optimization Starter Guide

Search Engine Optimization Starter Guide
Summary of Pages 1 & 2 from Google Starter Guide by Kevin A. Woolsey

Follow these best practices. Small changes and optimizations have a noticable improvement. Make your decisions first on what is best for the visitors of your website. Put your best foot forward. Put your customer first.

 Summary of Pages 1 & 2 from Google Starter Guide

Who to Hire for SEO - Avoiding Scams

Who to Hire for SEO - Avoiding Scams
Summary by Kevin Woolsey of Google's Advice Page

Who to hire? Potential advantages for website owners. Organic vs. paid. How search engines work. How search engines crawl sites. Ask for examples of SEO's work. What techniques do you use. Some offer value, some will give you a black eye. Beware of scams. Beware of secrecy. Many directories are usually useless.

Some create illusions. Shadow domains. Doorway pages create hidden links to multiple contents. Trust your instincts. It is OK to walk away. Report deception to Federal Trade Commission.